Prime energy drink, a collaboration between popular YouTubers KSI and Logan Paul, has faced criticism from New York Senator Chuck Schumer for its alleged excessive caffeine content. Schumer has called on the FDA to investigate the drink due to its caffeine content and marketing strategy, especially since it is being advertised alongside children’s sports drinks, with minimal difference in advertisement. Schumer expressed concern about the health implications, calling the drink a “serious health concern”.
Prime energy drinks, which were first launched in the UK by Prime Hydration in 2022, have rapidly gained popularity. Children and young people lined up outside shops hoping to buy this limited drink. Unfortunately, this leads to resale activities and the black market. Prime Energy is more than just a beverage; It has become a fashion brand and a status symbol for children.
KSI, one of the creators of Prime Energy, acknowledged the unprecedented success of the drink in an interview with the BBC. He addressed the issue of limited stock, saying that they are working hard to meet demand while also expressing criticism towards those who resell products at too high prices.
This bothers me a lot. We are doing our best to increase the supply as much as possible to try to combat black market selling. Me and Logan don’t make any money from Prime. All are returning to business to increase supply. We are trying everyone pic.twitter.com/u1WOZD7XFW
– ksi (@KSI) October 22, 2022
According to the BBC, a number of schools in the UK, Canada, the US, Australia and South Africa have banned the drink due to its cult status among children and the associated health risks. One school cited the distraction caused by Prime-branded bottles, saying students were focusing on getting to see the bottles instead of participating in lessons.
It’s important to note that Prime Hydration is primarily a sports drink, not an energy drink, and contains no caffeine or sugar. Instead, it uses aspartame as a sweetener.
How Much Caffeine Is In Energy Drinks?
Prime Energy has the same amount of caffeine as some other popular energy drinks.
In 2023, a new version called Prime Energy was introduced. The product clearly states that it should not be used by children under the age of 18. It is marketed as a vegan drink containing 200 mg of caffeine, no sugar, and 300 mg of electrolytes.
Senator Chuck Schumer expressed concern about Prime Energy, calling for an investigation into caffeine content and marketing tactics. He issued a public warning to parents, highlighting that the children’s drink is said to contain more than double the caffeine of Red Bull and more than three times the caffeine of a can of Coca-Cola. . Schumer raised concerns about the extensive advertising campaign that targeted children, even though the high caffeine content was unsuitable for them. He emphasized that it was a serious health problem for the target audience.
Schumer compared Prime Energy to Red Bull, noting that Prime’s marketing specifically targets people under the age of 18. He expressed concern that the design of one of the cans resembling a stone could attract children. Additionally, he claims that a 12-ounce can of Prime Energy contains 100% more caffeine than a can of Red Bull.
In a letter to the FDA, Schumer requested an investigation into Prime Energy, citing concerns about the company’s claims, marketing practices aimed at children, and significant caffeine content. He expressed concern that children could drink the beverage, arguing that it was a sports and water supplement without their parents’ knowledge, potentially leading to harmful consequences.
While a Prime representative defended the drink, saying it was clearly labeled not to be consumed by children under 18, Schumer emphasized minimal difference in marketing the children’s version. and Prime Energy, causing him concern.
Categories: News
Source: vothisaucamau.edu.vn
