Brands on Instagram have a lot of tools to work with. A social media platform with many users like Instagram can be the ideal place to set up marketing strategies for your brand. Whether you hire someone to do the work or not, everyone will agree that the highly interactive platform gives one a lot of tools to work with so doing the work yourself can becomes really easy. Especially if you collaborate with famous or relatively famous influencers. Brands all over the world have done the same. From Mama Earth to Maggi, every brand sees influencers as a great opportunity to gain more attention on social media.
This is mainly because influencers have a great space of their own on Instagram, making their social media feed a very viable option for promoting your brand even when it’s not even closely related to what they do. Here are the details:
How it works?
First you have to go to your settings menu and in there, go to the Creator submenu. Here you can find the Branded Content tool. Clicking will take you to a screen asking if you want to manually or automatically approve tags from influencers. When you go automatic, whenever an influencer tags you, your brand will show up on their posts.
Remember, the influencer must be a registered content creator on Instagram to be able to use this tool. If not, it won’t work. After the aforementioned influencer tags you, a line of Paid Partners with ‘Your Brand Name’ will appear above their posts. This helps increase reach and transparency because everyone can see exactly what is being advertised and to whom.
How much does it cost?
Branded content will set you back $5 CPM. This means you will pay a dollar for every thousand impressions. You can choose to see basic or comprehensive stats. And as always, you can always use the customization option to make your campaign really work. Plus, there are influencer options and targeting tools to give you even better results.
What are the benefits?
Branded content is a great way to get noticed on social media. Because, aside from the fact that it is highly interactive, it works extremely well. It gives you the opportunity to reach new audiences and communities, and reach people who may not even have heard of your brand or product. You reach new and old consumers alike.
As mentioned before, this method is also cost effective because you pay a dollar for every thousand impressions, no matter where they come from. And it’s very effective because you target and reach a very specific audience. Brands can easily do this on their own, and it’s even better because brands can easily partner with influencers to make their campaigns really work.
It works especially well on Instagram and that’s exactly why everyone knows it well.
How to start using branded content on Instagram
If you’re new to things, here are a few things you need to know before you get started:
First of all, there are two types of branded content: Sponsored Posts and Sponsored Video Ads. In both cases, your minimum interaction score is ten thousand (10,000). Second, you can only pay for 100 posts per day or 300 videos per day.
This is because the algorithm that decides who will see your content and in what order has difficulty if the same content appears on everyone’s feed, especially if the people involved are multiple. .
Third, you need to know that you can use it to post anything, as long as it’s in English. Or any other supported language. Also, once approved, they will last for 24 hours.
Finally, make sure your ads are public, and if not, you should still be public when using sponsored content.
Who can I work with?
The platform offers some recommendations based on criteria like Instagram followers and their relevance to your brand, but there’s nothing stopping you from looking for influencers other than this list. , who perfectly fit your bill. You can also see the number of likes, videos, and how recent the post is. So influencers who are doing great in terms of engagement will be at the top of the list.
Conclusion:
Instagram is a highly effective platform to promote your brand. While only a few brands are using it, it’s worth learning and exploring. The fact that influencers have their own space on Instagram makes it even better for brands to work with them, especially since their audience has spread around the world.
More and more brands are finding great ways to use Instagram to promote their brand beyond just showcasing photos of food or products. So go ahead, play around with this tool and see what you can do to brand yourself!
Also read: Why you need branded goods in the UK
Categories: How to
Source: vothisaucamau.edu.vn
