Six hours 42 minutes: this is the average time Internet users worldwide spent online each day last year, according to a report by HootSuite.
Here are some other metrics:
- The average time spent on a website is less than 15 seconds;
- The average Internet user’s attention span was just 8 seconds in 2018;
- Almost 2.75 million blog posts are published every day on WordPress alone;
- In 2019, YouTube users uploaded 400 hours of new video every minute every day;
- In 2020, Instagram users upload more than 100 million photos and videos every day.
As you can see, users rate most of the information they see on the Internet at a glance. The choices are limitless – so why stay longer? One quick look – and they’re gone. Unless they see something really worth their time.
Initially, all information was published to be consumed. But some final parts are omitted. And content producers around the world are constantly looking for ways to stand out from the crowd and get their products noticed. But how?
The answer is simple: to capture your audience’s attention, you must become a master of content creation and management.
Become an expert
First of all, become an expert in a certain field. Never write or talk about things you don’t know. Misinformation to people is bad, and they will not tolerate this.
If you’re not an expert yet, share your experience on the path to expertise. Whatever level you are at, stick with it and only show what you know.
The same applies to any type of creative content – visuals, performance. If you can’t do it well – don’t do anything or show how you learn how to do it, not how you do it.
You can also use the expertise of others. Ask for comments and interviews from experts, citing authoritative sources.
Learn to write well
Most content on the Internet is in written form. Articles, blog posts, reviews, ebooks – creating all of these requires excellent writing skills.
There are very few content types (if any) that don’t include any text. Even if you post a photo or short video without dialogue, you can at least provide appropriate descriptions.
Don’t worry if you’re not a Shakespeare yet: writing skills can be practiced. For example, students have a good chance to improve their skills by writing academic essays: if you can master a critical analysis essay, then creating a quality blog post will does not matter.
Be passionate
This is almost as important as the first point. Content production is creative work, and there’s no way you can do it mechanically, robotically, and successfully.
Even if you’re working on someone else’s project and not your own, you should at least have some feelings about it.
Sometimes true passion can even make up for a lack of expertise – but that will only work for your personal affairs.
Create different types of content
Excellent writing skills alone won’t make you a professional content producer. Most people are visual learners and if they see a lot of letters and nothing else, it can scare them off.
Another thing is, you can’t always produce the same type of content if you don’t work as a team. Even if you are, you’re better off learning how to create web content. Sometimes you just can’t outsource and it’s important to be able to somehow make your posts and articles visually appealing.
Know your audience
No matter how well you produce, your works may not reach their goals without the right goals. You should definitely know who you are working for.
Learning everything about the target audience is essential for marketing professionals. But even if you’re working on your own project, take a moment and think about who you want to communicate with. What do they want to get from you? By what form? Hint for bloggers: “people like me” are also a target audience!
Record your ideas
Keep a log of all your ideas. Write down everything that comes to your mind. Even if a suggestion doesn’t look promising right now, it can turn out to be something good when you think hard.
Don’t forget the content plan
Professionals never produce content in a chaotic manner. A plan is a must. Create a chart and enter all the important information in it: date and time your content will be published, content type, ideas, etc.
If you have instant inspiration, just publish an impromptu piece or try to include it in your plans for later.
end
Creating and managing content seems like an easy task. But to create really high quality work is not easy at all. It requires a lot of skill, passion and expertise.
But if you really aspire to be a master in this field, work hard. Ultimately, you’ll learn how to create and release works that are 100% worthy of your audience’s time.
Categories: How to
Source: vothisaucamau.edu.vn
