It is accused of all sorts of terrible things, first and foremost a lexical impostor.
Big effect NOT a word!
However, this is clearly wrong: big effect has been used since the 1950s and is used in all kinds of contexts and is understood by all kinds of people to mean “to have a powerful impact” or “to make a distinct impression”.
Be prepared, because ‘impact’ is really a word.
It is also accused of being a loathsome product of business and marketing jargon.
This is also wrong. As linguist Mark Liberman pointed out above Language diary, the word was first used in the 1950s and 1960s in a context related to political theory, literary criticism, and clinical psychology before expanding into the fashion and arts fields. In the early 1970s (when Liberman first spotted the signs of disdain for the word), it was used in the major media, especially in art and music criticism.
And it’s not that the term has moved on to later business and marketing terms; In current usage, Liberman finds it primarily in articles about sports, but also in writings about music, art, politics, and science.
Another complaint at big effect is that it is not a well formed word: -ful means “full” and big effect doesn’t mean “full of impact.”
But -ful doesn’t just mean “complete.” It also means (among other things) “characterized by”, as in happy And elegance.
People also objected big effect on the basis that it occupies a space already filled by other words. Words like impression, effectiveAnd affect can be used in different contexts to do the job big effect do. But since when does English like to limit itself? Synonyms abound, and most of them avoid disparaging words big effect suffer.
However, despite all these rebuttals, objections remain: big effect It is a word that many people despise. And just for that reason you might want to avoid it. If the people you are communicating with are distracted by your use of an obnoxious word, your ability to communicate will be limited. You should do better to choose another one.
Likely hatred towards big effect will fade over time and you’ll be able to use it without fear of being teased or snorted. After all, that’s exactly what happened to previously hateful words like will not, upcomingAnd complete.
Categories: Usage Notes
Source: vothisaucamau.edu.vn
