Tired of cold results from your email marketing campaigns? Then maybe it’s time to warm up your email. In this guide, we’ll explore what an email starter is, why it’s important, and how you can do it yourself — or enlist the help of professional email starter solutions.
What is email bootstrap?
Email startup refers to the process of building your email reputation with your Email Service Provider (ESP) and mailbox system. The process is done by sending emails to small groups, slowly adjusting your email delivery volume and engaging your subscribers to ensure they receive the message. This is in contrast to using a cold domain that has not been set up with the ESP and sending a large amount of email instantly.
This process is done to make sure the ESPs recognize your domain as legitimate, identify your messages as desirable, and send them to the inbox instead of the spam folder. ISPs consider many factors when assessing the deliverability of an email domain, including the quality of email content and the reputation of the domains sending those messages.
Why should I care about email bootstrapping?
It is a necessary practice if you are going to use your domain name for marketing motives. Today’s ESPs and online servers actively seek to block unwanted content such as promotional mail and spam. If your domain is not recognized as legitimate or if you send too many emails at once, they will not reach your inbox and your efforts will be in vain.
Cold domains are also more likely to be blacklisted, which can severely damage the sender’s reputation and make it difficult or impossible to send emails in the future. Email triggers help you prevent this by slowly building your reputation and engaging with your subscribers to make sure they’re happy with the messages they receive.
How to heat up your email address list
Unfortunately, heating up your email isn’t as easy as putting a blanket over your server or burning it with a warm flame. The process is very methodical, requiring both advance planning and patience to work effectively. Read the following sections for details on what heats up a list of related email addresses.
Configure your domain to boot
The first step to getting email up and running is setting up your domain with your email service provider and configuring it properly. This involves setting up SPF and DKIM records, as well as adding an unsubscribe link to your messages. You’ll also want to make sure your letter follows the guidelines outlined in the CAN-SPAM Act. Doing so will ensure that your initial messages are sent out as a basis on which you can gradually increase your email delivery volume.
Segment your email list
Once your domain is set up to launch, the next step is to segment your list. This refers to breaking down your entire list into smaller, more manageable chunks that can be sent out in a controlled manner. Depending on the size of your list, you may have to segment it multiple times to get mail to the entire list without overloading your ISP or mailbox.
Start a conversation
The next step in the startup process is first interacting with your subscribers. This is where you will begin to build rapport and trust with the recipient. Use your first message as an opportunity to introduce yourself and the type of content you’ll be sending. Make sure to structure your email in a non-intrusive and user-friendly way, and give users the means to opt-in or opt-out of future messages.
Remember, starting small here is key. While the ideal volume may depend on the type of email you’re sending and who your recipients are, a safe general rule of thumb is to start with no more than a few emails per day. It’s best to write these messages by hand and choose recipients that you know are likely to open and interact with them.
Gradually increase your sending volume
Once you’ve established a subscriber base who’ve opened your messages, you can begin to gradually increase the number of emails you send. This step is one of the most important parts of the email launch process and should be done with caution. Start by increasing your sending volume by no more than 10-20% per day until you reach your desired volume. Doing so will ensure that your messages will reach your inbox and won’t be flagged as spam.
Maintain your reputation
Knowing that the email launch process can take months is essential. You will need to commit to maintaining these practices to see results. This means sending relevant and engaging content, monitoring your open rates, and adjusting your strategy as needed.
Sound like a lot of work? Try Email Startup Service
Many outside marketers need more time — or patience — to plan and execute an email launch strategy. And that’s okay!
In most cases, you’re better off using a dedicated email starter to automate this process. Simply connect your email account to the starter service and see how your sender reputation grows. Today, the respective services provide an all-in-one solution including:
- Set up your domain with an email service provider
- Segment and deliver your emails in a controlled manner
- Track open rates, engagement, and deliverability
Ready to get started? Growbots offers a comprehensive email starter service that can get you up and running in no time.
Categories: How to
Source: vothisaucamau.edu.vn
