If you decide to expand your marketing toolkit and stop at search engine advertising, pay special attention to the process of finding an optimization agency. How the website will perform and how many customers or readers it will attract – it all depends on the level of the team.
For those who just choose SEO studio, we have prepared some useful recommendations. Our guide will get you on the right track in your agent search that will put you at the top of the search engines. Let’s dive in!
Why is it so important to find a good SEO agency?
Search Engine Optimization is a complex process. For effective promotion, it should never stop. Search engine algorithms change all the time, so if you only optimize your website once, it will quickly drop out of the top spot. The reason for this is the optimization of other websites, in line with the latest trends. In order for a website to stay in the top results, it needs constant monitoring by professionals, which makes hiring a good SEO company very important.
How to find the best SEO experts
Testimonials and recommendations from customers
One of the most effective ways is to approach recommendations from friends and reviews on the Internet. Referrals and pre-established relationships are the main reason for those with no experience in SEO services.
However, you’re better off double-checking the information: find out where the reviewer’s site is with respect to common key queries. If it’s on the first page, the suggestion is well-founded.
Be sure to learn from the recommender how to correctly meet the conditions of cooperation in the SEO company:
- whether the deadline is met;
- are there any unspecified surcharges;
- whether all work reports are provided, etc.
Portfolio and case
Any self-respecting marketing agency should have a section with examples of work done or achievements obtained from other projects. For example, the company Mellow Promo has a Case Study section, showing the results of optimization work.
This is an important signal of trust to potential customers, allowing you to understand whether the company is competent in the industry. If an agent has been able to do a great job for the clients they refer, chances are they can do the same for you.
Confirmation of expertise in the field
Many agencies claim to be professional in every possible way. Of course, this is often not the case. Subscribe to their email newsletter and see if there are any blogs on the company website. Check how well the topics are disclosed, is the content created by the agency’s staff, or is it just a rewrite of other people’s publications?
If an agency can provide case studies and publish high-quality digital marketing articles on its blog, debunk the myths and explain the intricacies in simple terms. Simply put, it’s a good sign that you’re actually working with professionals who can develop and implement a promotional strategy. Your Business.
Agent location
When choosing between specialists working in your particular country’s market and contractors focusing on the global market, you’re better off choosing the former. Chances are, they are much more adept at the specifics of doing business online in a particular region.
It is better if the agency is located in your city as this allows you to meet face-to-face to discuss specific tasks or resolve any issues. Although the distance in our time is a secondary issue, the main one is the quality of work.
Service Department
Some companies specialize only in a specific area, such as SEO promotion, SMM, or contextual advertising. But considering the level of competition today, to effectively use the Internet as a source of customer acquisition, using only one Internet marketing tool is not enough.
You will need complex work in many areas at once and it is important to ensure that the SEO company can deliver this.
Strategy development
Each project requires its own approach, taking into account the client’s capabilities and goals. A good SEO company can give you a strategy on how they intend to achieve the desired results and explain why the strategy is right. Therefore, as soon as you start work, you will understand what will happen in the future and how the work will proceed.
Periodic reports
The availability of project reports allows you to compare the results obtained after taking certain actions with indicators in previous periods. Once the job starts, you will receive a monthly report with important information such as traffic changes, goals achieved or number of transactions completed as well as a list of completed tasks in this time.
Does a good SEO agency guarantee anything?
Oddly enough, you need to be on guard in case the performer gives 100% success in the top claims. Such guarantees cannot be given even by the experts of the search engines themselves. Therefore, if you are promised to be in the top three within a few days, you should refuse to cooperate. Experienced optimizers will show results in 3-6 months or more with first page hit guarantee.
Also, an SEO company with an honest conscience will definitely offer to sign an agreement. Study it well. Ensure that the same terms are stated in the contractor’s obligations as well as in the commercial offer. So you will understand that the company does not make empty promises.
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Source: vothisaucamau.edu.vn
