With over two billion users, Facebook provides a great platform to promote your business or brand. But it is not as easy as you think. Getting likes on Facebook requires following a good strategy as there is a lot of competition. You need to focus your marketing strategy on everything that will ultimately lead to getting likes from your viewers. You need to put in the effort to create content that is impressive enough to automatically receive praise from your audience in the form of likes.
If you are new to Facebook and curious to know how to get likes on Facebook, here are some tips that will help you get more likes:
Build an attractive and informative business page
It goes without saying that you need a good Facebook business page with useful content to collect likes. There must be something on your site that deserves support. Don’t post just for the sake of posting and getting likes.
The page you create should be able to fully tell about your business, i.e. all required sections must be filled out. The ‘About’ section, profile photo and cover photo should be attractive enough to give the best visual impression of your page on Facebook. Pinning a post to the top is another way to get the most likes.
Post important content
‘Like us on Facebook’ won’t work alone because the audience needs something useful and engaging to interact with, then you can expect them to like you. Continue to create posts that demonstrate the value, usefulness, and credibility of your brand or product. Also, people love to share content they find useful, so if you post something good to share, it will automatically be shared by your followers or even can like your page.
Here are some helpful tips to gain more likes by posting great content:
- Adding some sort of visual content grabs more attention when compared to text.
- A catchy headline is enough to get attention on your post, but make sure you don’t use clickbait as it won’t help you in the long run.
- Even if you’re promoting your business, your content shouldn’t be over-promotional. Make it interesting, informative, and not just filled with pitches.
- Post content that helps people get to know your products better or listen to their requests and needs and post accordingly.
- Creating videos to promote your business is another great strategy to get attention and gather likes.
Focus on engaging your audience
Attracting the right audience requires patience and time. Continuous posting implies that your followers know about what they will get from you and shows your full dedication in serving them.
- Schedule your Facebook posts in advance so you can plan and be consistent.
- Research the best times for your posts and post at the same time every day to increase engagement and likes.
- Don’t leave your comments or questions unanswered if you want to gain more followers. Facebook is a place to socialize and without socializing you cannot take your brand to the next level.
Run contests on Facebook
Holding contests on Facebook to gain more likes is trending these days. You can create a contest related to your product, maybe some kind of ‘Discount Offer’ or ‘Gift’ will also work. Make sure that the contest you are hosting follows the rules set forth by Facebook.
To enter the contest, you can keep the conditions such as giving the post a like or comment or posting on the page’s timeline. Facebook has some strict and fast rules for running a contest, and you must follow them to avoid facing adverse consequences.
Have a marketing strategy on Facebook
A well-planned marketing strategy related to your business goals is all you need to create a solid presence for your brand on Facebook. A marketing strategy that will really raise Facebook likes if implemented and followed properly. Here are the important steps while creating one:
- The first step is to build a genuine audience who will bring you regular engagement. Slow likes won’t help and you need followers who are genuinely interested in your business.
- Constantly monitor your competitors to see what strategies or techniques they are using. You can study which opponent is ahead of you and by what distance.
- Having a realistic, measurable goal, just aiming for likes won’t help. The goal you create should be a SMART goal i.e. specific, measurable, achievable, realistic and time-bound. This will allow you to analyze whether you can achieve your goals.
Make your site easy to find
It’s as simple as ‘people won’t like your page if they can’t find it’. You need to continuously work to increase your page’s visibility so that it gets a large number of viewers. To increase page visibility, here are some tips:
- People remember names easily to keep your page names short and simple. Don’t make it look like spam by adding keywords.
- Your username should be something consistent with your other social channels so that people who already follow you can also easily contact you on Facebook without much difficulty.
- You can add Facebook Follow and Like buttons on your website to make it easy for your viewers to connect.
Engage with other brands and communities
You cannot ignore your competitors when you are on a social platform. A better idea is to keep an eye on relevant niches and indulge in conversations with them. A simple conversation can give you a chance to get their attention and maybe in the future you will have the opportunity to work together. You can even tag other brands in your posts but be sure of relevancy.
You can also join Facebook groups where you can find people related to your niche. But wherever you go, make sure your engagement is useful and not just promotional.
Know the Facebook algorithm
Getting familiar with the Facebook algorithm is essential to increasing your organic reach. Facebook’s algorithm always prioritizes quality content over everything, and the game is to know what kind of quality content is being talked about. This is to ensure that people who use Facebook enjoy using it and are not overwhelmed by the amount of advertising content they see.
If your post is authentic, informative and engaging, it will automatically get you more Facebook likes.
You can also benefit through live videos as they are algorithmically prioritized and generally held higher in News Feed.
Facebook Ads
Facebook advertising is an effective way to get the most out of your brand. If you have something useful for your audience, Facebook ads will showcase it to them, leading to more likes. Facebook advertising includes the following two types:
- You can boost a post to expand a lookalike audience. This is a smart move made for such posts that have been liked by a large number of your followers.
- Another option is to run a campaign that is relevant to your business. This will also expand the reach of your posts and increase the number of likes for the same.
Details about Facebook
Facebook Insights will give you an overview of your current followers, likes, posts with the highest engagement, and more. This way you can analyze which strategy works for you to get maximum likes and what needs to be changed. When you are aware of the mistakes you have made, it will be easier for you to correct them. That will give your followers more of what they like and they will definitely return a like.
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Source: vothisaucamau.edu.vn
