Kim Se-jeong Became The First Asian Ambassador For Longchamp

Longchamp, a French luxury brand, has announced that Korean singer and actress Kim Se-Jeong will be the brand’s Asian ambassador. This is the first time a Korean celebrity has been chosen as the global spokesperson for the company.

The Longchamp Spring/Summer 2023 campaign, starring Kim Se-Jeong, will premiere in Asia in mid-February 2023. The campaign’s images were shot in Seoul and overseen by creative director Sophie Delafontaine. During the campaign, Se-Jeong wears essentials from the brand’s ready-to-wear collection, featuring bold color, pattern, and material combinations. Special Longchamp bags, like the new Box-Trot in natural fabric, leather, and vibrant candy pink, complete these outfits.

Kim Se-Jeong, Longchamp’s new Asia Ambassador, was introduced to the world by the company’s management.

Longchamp Singapore and Malaysia general manager Mollie Jean De Dieu released a welcome message to the actress, introducing her as their new ambassador. The manager said in the post:

“We are delighted to welcome the actress, singer and star of the rom-com series Proposal.”

Kim Sejeong

She went on to express her belief in Se-Jeong as the best candidate for Longchamp.

“Kim is not simply another ‘face’, but someone we believe truly understands and connects with the brand.”

The manager described her interaction with Se-jeong in the article, as well as how the actress feels that this relationship will benefit both the company and the actress. According to the Business Proposal star,

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“The fact that Longchamp and I have so much in common means that I feel more excited than nervous. It is an honor to work with Longchamp, which epitomizes Parisienne sophistication, and I believe we can maximize our relationship by leveraging our strengths and commonalities.”

Kim Sejeong

According to netizens, Longchamp is entering the Korean wave, with Kim Se-Jeong as their representative.

To celebrate this news, Longchamp has released photos of Kim Se-marketing jeong. The photos show the actress wearing a variety of high-end bags of this brand. Fans were overjoyed to see the actress transform into a spokesperson for Longchamp. Longchamp praised the former IOI member for his “warm and bright appearance” as well as his “dynamic and realistic image”, which they say is in line with the brand’s design principles. Her performance in the successful SBS drama series Business Proposal, for which she has won numerous honors, including the AAA Best Actor Award, the DCM Popularity Award, and the DCM Popularity Award. SBS Drama for Best Actress, also highlighted by the brand.

Kim Se-jeong joined the battle for Korea’s global ambassadorship when Longchamp announced she would become the new face of Asia starting mid-February 2023.#김세정 #KIMSEJEONG #SEJEONG #LONGCHAMPXKIMSEJEONG

— (@haneul96828) February 7, 2023

Longchamp creative director Sophie Delafontaine said: “We are delighted to welcome Kim Se-jeong to the Longchamp family. “Not only is she an exceptionally talented performer, but her joy and energy make her great to be around.”


– sejeong hourly (@hourlysejeong) February 6, 2023

Kim Se-jeong was most recently seen in Today’s Webtoon.

Kim Se-jeong rose to prominence after participating in Mnet’s Produce 101 and later as a member of girl group IOI After her contract with the girl group expired, she joined another Jellyfish Entertainment girl group named Gugudan, the group split in 2020. debuted in 2016 and since then have been active as a solo artist and actor in several hit dramas such as School 2017, The Uncanny Encounter, Today’s Webtoon and Business Proposal.

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Categories: Biography

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