Whether you have a large eCommerce site with hundreds of pieces of content, or you only have a select few, creating great stories in writing is crucial in converting as many’ that click’ into ‘customer’ as possible.
The question is: How can you write great portraits of your product that convert like crazy?!
Read on and we’ll share some valuable insights…
First, have a clear understanding of the impact of having excellent written descriptions on your site.
Is it beneficial to add valuable product descriptions?
Many of us would consider images to have more impact on a customer’s mind than a written product description. However, it is also an undeniable fact that such images can easily be distorted or misleading online.
Another most accepted fact about images is that it is equivalent to 1000 words. Even so, you must remember that a picture can also be misleading. For example, a model wearing an item may not fit the item completely, but the image can be improved before posting.
However, flaws in the image can be ameliorated with a presentable and comprehensive written story that is not reflected in the image, such as “trendy clothes”, “fashion looks”. stylish exterior”, etc. Your portrait is also useful to identify other descriptive features such as its size, method of pleating, etc. In addition, the specifications and highlights of the work are often can be better explained in engaging written narratives.
As a result, product descriptions are very helpful in providing your customers with a source of information for better product evaluation. They not only assist in increasing sales but also provide much more to a business.
Below is a list of benefits offered through a compelling description.
- Provide transparent information to customers.
- This is useful to stay out of the competition.
- It improves your website SEO (Search Engine Optimization).
- It helps to establish a relationship of trust with customers.
- It also enhances the overall website appearance of a business.
So, after knowing the benefits of compelling written storytelling, it’s clearly a great weapon to set your business apart from the competition. You can present your works in a more professional manner, demonstrate excellent quality and offer a promising price to deal.
Besides, it is important to learn how to engrave those highly functional portraits. So read on to understand better….
Talk to your ideal buyer
The key to writing the perfect product narrative is to thoroughly understand your ideal buyer. You should address them directly and personally. What are their biggest problems and how can your product solve them?
And remember: always use the word ‘YOU’!
Leading with benefits
Yes, you need to list all the features, but when optimizing your listing, you need to ask yourself: what are the benefits? How will this particular item affect the lives of your customers? People not only want to know what they will get, but also want to know what their life will be like with this new item.
Avoid clichés
“Top product for XYZ will really be the only thing you need for the best results in yada yada.”
*Eyes rolling*.
Avoid the boring “yeah, yeah” cliché and say something different! If you randomly selected 1,000 eCommerce sites, it’s very likely that the majority of written narratives will read the same.
Avoid cheap writers and hire some talent!
Leverage the reader’s imagination
Every consumer has a very powerful tool in their head – and you can take advantage of it for free if you know how!
Capture their imagination and create compelling copy that paints a picture in their mind.
The reality is, when buying online, people are buying blindly. So make sure you write positive product descriptions that make your website visitors imagine they are in a certain situation using your products – you will stand a good chance convert them over if you do.
From feeling is seductive
Describe the piece in vivid detail! For example, if you’re selling chocolate, you don’t want to just mention the taste: How delicious does it look? How does chocolate feel in your mouth? And what does it sound like when you bite into it?
There are millions of words at your fingertips, so choose them wisely.
Bullet List Features and Specifications
The features and specs aren’t too exciting, but they’re essential – and because you need to include them in your written narrative:
- Including yours
- Make them easier
- Digest
More social proof
No consumer wants to take your word for it.
It’s easy for brands to sit and talk about how great their merchandise is, but what about their customers? Take your social proof and highlight it in your description:
“Here’s what our customers have to say about this.”
Add some authentic testimonials showing the happy deals you’ve done with your customers. Show a common sense of satisfaction among your existing customers, which will drive new individuals from the target area to become your customers.
Keep it short and sweet
Your portrait needs to be easily ‘scannable’. Just like we suggested using bulleted lists for features and specs, keep it short and easy to read.
In essence, you want to describe the product and its benefits as little or as much as possible. Cut fat!
Conclusion
Hire professionals! It’s easy to underestimate the power of a well-written description. What may be just 150 simple words to you can be the difference between selling dozens – or thousands of items through your website. A well-written product description can help convert your business. So, if you need more time and want to invest in creating exceptional sales copy for your website, we highly recommend hiring an SEO company that can handle it on your behalf. .
Categories: How to
Source: vothisaucamau.edu.vn
