International Women’s Day is an occasion to remind potential customers about you and your products. Many people buy gifts for the holidays, so they can take advantage of an interesting offer received by e-mail. The main thing is to properly organize the advertising campaign and present it in such a way that it appeals to customers. To do this you can use some Women’s Day email templates from: https://selzy.com/en/blog/international-womens-day-email-campaigns-templates/. But first, decide what products you want to offer to your customers and who will be the target audience for the email.
How effective is the International Women’s Day mailing list?
In fact, up to 90% of men buy gifts for this holiday. Therefore, an advertising campaign specifically for March 8 can be very effective. After all, most modern buyers prefer to order in online stores, so as not to waste time visiting physical stores. Therefore, sending a letter before the holiday will allow you to achieve several goals at once:
- warming up the target audience;
- increase the level of sales;
- introduce audiences to specific products and services (suitable for the occasion).
The biggest benefit of email marketing for International Women’s Day is its ability to increase customer loyalty. Many people are happy to receive personal greetings or discounts in honor of the holiday. Because of this, attitudes towards sellers also improved. At the same time, the probability that the customer will order in the same store next time increases.
Rules for preparing mail by March 8
If you created a newsletter for International Women’s Day, analyze last year’s results. This step will avoid mistakes that have been made before. You can also choose a specific holiday campaign strategy. For example, for some stores, the CTR option works better. In this case, the recipient is invited to click on some element inside the message (for example, a banner or a photo). Others prefer the Open Rate strategy. In this case, the focus is on the most opened letters, because statistics show that these options are the most attractive to potential buyers.
Prepare an address database for the holiday mailing list
Before sending bulk promotional emails, it is necessary to clean up the recipient database. Need to get rid of people who haven’t opened promotional messages for several months. Such people only lower your overall rate and ruin your reputation (because they lower your mailing list engagement rate). Divide all other subscribers into three groups:
- active buyers – such persons should receive a personal discount or other personal bonus;
- last year’s customers – to bring them back to the site, it is necessary to remind them of the profitable holiday offers they have used before;
- users are inactive – they just signed up to the mailing list but never made a purchase, so it’s better to attract them with gifts and other rewards.
The same registrant cannot be in different categories. Otherwise, it will not be possible to streamline the mailing list, which will affect the overall results of the campaign.
Compose a sequence of letters
To get your customers’ attention first, you need to send them a few letters. In this case, mailing should be started a few weeks before the holiday (the best option is 21 days). The potential customer will then have time to choose a specific gift, compare prices, and other important actions. Below is an example of a possible sequence of letters to send before International Women’s Day.
- February 25 – upcoming holiday reminders and seasonal discount notifications;
- February 27 – send out a gift guide with category segmentation (you can create your own CTA button for each category, then it will be easy to collect statistics on buyer preferences) than);
- 01/03 – send matching gift list (based on customer response to previous mail);
- March 4 – send a timer (when the sale ends) with a detailed description of how to order on the website;
- March 7 – offer to buy certificates online (a great solution for those who don’t have time to order gifts in advance but want to please their loved ones);
- March 8 – best wishes to customers on International Women’s Day.
When designing letters, use pleasant floral themes. Also, try not to repeat the sale: try to make the newsletter include a unique set of offers.
What to include in the Newsletter?
The main rule for compiling a content plan is to take into account the interests of the target audience. Here are some examples that might grab your customers’ attention.
- creative ideas. Offer to use the products featured in your catalog other than for the intended purpose. For example, come up with a fun tutorial that will use construction tools to create the perfect romantic evening.
- Gift collection. Try to include products that are popular and relevant to any recipient without trying them out. For example, it can be sunglasses, scarves, bags and the like.
- Survey results. Ask your employees what gifts they would like to receive and provide a complete list to customers. There’s likely to be something relevant to the user on the list.
If you don’t sell goods but offer some kind of service (e.g. online training), then use a different strategy. Show your recipients how successful your graduates have been and invite them to walk the path to success with your help.
How to create a compelling email subject line
It has been proven that the subject of an email directly affects whether the user opens it or not. Therefore, in honor of the holiday, try to come up with something especially original. Here are some tips to help you do that.
- Use emoticons. Add holiday-related emojis (but only if this approach suits your corporate style).
- Don’t use too many words. This is important because most customers view emails from mobile phones, which only display about 30 subject characters.
Important! The theme should be original, but don’t make it too fancy. After all, if the user doesn’t understand your humor or the like, he won’t open the letter.
Categories: How to
Source: vothisaucamau.edu.vn
