If you’re in the software development business, chances are you know how difficult it can be sometimes to cut through the noise and find the right kind of developer you need. There are people out there, but to get the best, you will definitely have to face a lot of competition. In this article, we are sharing our experience in hopes of making this search a little easier.
Before we get into the details, a quick note – there are many types of software companies. One way that we can categorize is:
- Software developers who intend to compete in a particular industry (e.g. financial technology, education, human resources),
- and Software development service providers. They are potential customers of the past.
In this article, we will talk about the first group. The specific explanations given are much more in line with the reality of such software companies.
Inbound methods to engage developers
These methods refer to different techniques you can use to attract the right candidates to you.
Tweak your own website
This includes your official website, especially a career page that includes job offers. Use A/B testing to make sure it’s easy to use and converts well.
Using the Job Portal
Expand your reach to external websites.
Develop the right content marketing strategy
Write quality blog posts and conduct webinars focused on technologies that interest you to position your brand as a fun place for your candidates to go.
Maintain a strong social media presence
Continue to communicate your brand that way using various relevant social channels.
SEO
A good SEO strategy will amplify the effectiveness of all your content marketing efforts. Users who come to your site from organic search results usually convert well due to the high intent shown through their searches.
Sending method
You can also reach candidates directly using extroversion techniques:
- Contact developers using social platforms for developers and other professionals, such as LinkedIn (there are paid tools that make this easier and… legal).
- Attend conferences and meetings.
- Organize your own on-site meetings.
Outsourcing software development
As you may have noticed, many of the best strategies for finding and attracting the best software developers – who have the skills and ambition to learn more – require your company to continually invest a lot of effort in positioning yourself as a position. can give them the right challenge.
All of that is not always possible for companies trying to focus on their core product. Even when they use these strategies, the results may not always be sufficiently promising. Or not nearly fast enough to meet business goals. That’s where a software development company of the second kind comes in.
With outsourcing, you can find developers quickly and can establish long-term cooperation, ensuring constant and rapid access to skilled professionals with the comfort of your own. You can scale up and down your team quickly based on your needs. Of course, you will still face the problem of having to choose between many different suppliers with different quality. But that is a topic for another article.
Categories: How to
Source: vothisaucamau.edu.vn
