Facebook and YouTube change their algorithms all the time. A Facebook post that used to get good reach and engagement is suddenly no longer active. A YouTube video on a popular topic no longer has the same views. While this is frustrating, there is one type of content you can rely on: live video. On any platform, live video gets more reach and engagement. Today, live streaming platforms and apps make streaming easy for any business owner or content creator.
Live Video Get More Reach and Engagement
Facebook Live gets 10x more comments than regular videos and ultimately reaches more people because the algorithm will continue to push your content to the news feed as people continue to react or comment. essay. In 2020, when the pandemic began, daily live streams on YouTube increased by 45%, and 56% of respondents said that live streaming was a good alternative to live events.
Reach new audiences with multithreading
Multi-stream is playing on different platforms, such as YouTube, Facebook and LinkedIn at the same time. By publishing a broadcast on multiple platforms, you have the ability to reach a new audience with little to no effort. Fortunately, setting up multi-streaming is easy these days, especially if you use a third-party live streaming platform like Be.Live.
Things to consider before multithreading
- Decide on the destination. Do you want to go live on multiple Facebook Pages and Facebook Groups? Or do you want to stream to Facebook and YouTube? Read the BeLive blog for more information on multi-threading to Facebook and YouTube.
- Make sure you have all approvals for each platform. Verify your YouTube channel for live streaming and sign up for LinkedIn Live.
- Check out the instructions for each platform. For example, Facebook allows you to go live multiple times a day, while LinkedIn Live recommends you go live only once a day.
Produce your stream with playback viewers in mind
Did you know that about 50% of your views will come from replay viewers? When producing your streams, create a great experience for them. This is the way:
Start the show right away and deliver your story instead of saying, “We’ll start in a few minutes as more people join.” Don’t jump around with your themes. Stick to your outline and create sections to address questions from concurrent viewers.
Reusing your streams into other types of content Besides making your stream playback friendly, you also need to make it reuse-friendly. Reuse means reusing your stream and turning it into other pieces of content.
Trim part of your stream and publish it as a short video on YouTube. Download your stream’s audio file and turn it into a podcast.
Reuse is another way to get the most out of your single stream and extend your audience beyond broadcasts. For example, someone might find your blog post on Google and learn more about your broadcast. Plus, you can reach an audience that prefers listening to audio instead of watching a live stream.
Finally, reused videos can be published as a scheduled stream if you are on vacation. This is a great way to keep publishing videos even when you’re busy with other commitments. Click here to learn how to publish recorded video as a live stream.
Summary
With a variety of live streaming platforms and live apps available, broadcasting is an easy, innovative and effective way to expand your audience and grow your audience. Algorithms are constantly changing, but it will always be in favor of engagement, and without a doubt, live video is the most engaging type of content on social media.
Categories: How to
Source: vothisaucamau.edu.vn
