Updating your old content is the smartest trick in the book to boost your rankings without spending your precious budget or doing extra work. Instead of creating and producing new content each time, you can modify your old content and make some necessary updates to existing content to deliver results faster without draining resources. your.
As time goes on, your content becomes outdated. You may have written a blog in 2021 about the latest trends on Instagram, but over time, as trends change, your blog will start to lose rankings due to containing old and inaccurate information. Similarly, if you have written something that includes statistics, the post will lose credibility over time as the data will change over time. So it’s important to keep updating your old content to make them fresher and regain its credibility.
Improve the accuracy of your content
There is only one key to improving Google rankings, and that is to improve the overall user experience. When improving your old content, you should keep your users’ views in mind and make changes according to their expectations.
By improving the usability and usefulness of your content, you can better serve your customers and execute Edkent Media’s SEO strategies in a more effective way. To do this, you should research the latest information on your blog or content. Insert new information and remove obsolete information from content. Add some additional valuable information and make it a more valuable resource in general.
Remove any broken links your content may have
Link building is an important part of SEO but removing broken links has to be the most frustrating part of the job. Often times, the URLs that you have linked in your content can disappear leaving broken links. This can happen due to website downtime or URL changes.
Broken links are very dangerous for your website because it causes you to lose rankings on search engines. To solve this problem, you can use some free online tools to remove broken links. This tool will detect all broken links on your site and you can remove them manually.
Then, link your content to new and better sources, which will also help you improve your site’s authority.
Improve your click-through rate
Over time, Google’s algorithm changes and so do the criteria for evaluating websites. After doing a quick research on literally everything, you’ll notice that the top results are often recently published content. You won’t find anything that was published three or four years ago ranking on search engines.
Google loves to provide fresh content to its users and that is why it constantly updates the results by ranking higher for recently published content. You can also get picked up by Google by updating old content, modifying titles and also enhancing the attractiveness of the content to better attract users. If your content is useful and users enjoy reading it, then you will automatically get a higher ranking in the Google search engine.
Correct spelling and grammar errors
Spelling and grammatical errors are completely avoidable, and we still find them in some of our older published content. Not only does it negatively impact the user experience, but it also affects your rankings. It is one of the easiest and least time consuming tasks to correct errors and typos in your content with the availability of advanced tools.
Let Google know that your content is new
After making the necessary edits to the content and updating it for good, you should also create a new publish date or update the date in WordPress to let google know that it is new content. This way, when Google crawls your site, it will automatically increase your rankings in the search engine.
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