Over the years, media has undergone a tremendous transformation. While email has always been the consistent winner, messaging apps have been around for a while. Facebook messenger is one of the top messaging apps that people use regularly. You can estimate its popularity based on its user base more than other social networks.
The importance of Facebook messenger can be easily seen through today’s messaging trends.
How to use Facebook Messenger
Before you start using it to manage or promote your business or brand, you need to download Facebook messenger and set it up to work on par with your Facebook page. Follow the given steps for clear instructions on how to set up messenger for your Facebook Business page.
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Choose a username
If you’ve already created a username for your Facebook page, that username will be the same for Messenger. Usernames start with @ and can be seen just below the page name and in the left column of the Facebook page. It also shows up in the URL of your Facebook page. It must be at least five characters long and can include alphanumeric characters and periods. Make it easy for your customers to find using your company name. To create a username, apply the given steps:
- First, go to your Facebook page and click on ‘Create Page @username provided in the left column of the page. You will see a dialog box where you can enter a username for your Facebook page and click ‘Create Username’.
Turn on texting
Next, you must enable messaging for your page. For this,
- Go to your site’s settings.
- In the ‘General’ subsection, go to ‘Messages’ and click ‘Edit’.
- Then check the box ‘Allow people to contact my Page privately by showing the Messages button’ and click ‘Save changes’.
Set up saved messages
Now you have to set up instant reply and welcome text will be sent as reply when you send yourself a new message. To enable instant replies in messenger, follow these instructions:
- Click ‘Messaging’ from the left column of Facebook settings.
- Scroll down and click ‘Setup’ for the ‘Set up autoresponder’ option.
- Now click on Instant reply, turn it on and set the message you want to send as a response to the message you received on messenger.
From that point forward, anyone who tries to initiate a conversation with you via this page will see the greeting text first. For the welcome text, you can use something that indicates the types of services you offer and how to access them.
To enable the greeting text, follow the given steps:
- Again, go to the ‘Settings’ option on your Facebook page and click ‘Messaging’ from the left column.
- Scroll down and you will see the option is ‘Show greetings’, turn it on.
- Click ‘Change’ if you want to edit the greeting text and click ‘Save’.
Response time management
Shorter response times are always better if you want more and more viewers to interact with you through Facebook messenger. Plus, you can now check how long it takes you to reply to messages, whether it’s minutes, hours or more. There’s also a badge that says ‘Very responsive to messages’ but to receive it you must have an average response rate of 90 percent and an average response time of 15 minutes over the past seven days.
Also, if you can only reply to messages during a specific time period, you can mention this during your business hours so that if you receive any messages during that time the message that will not count towards your response rate.
To set your texting status, here’s what you need to do:
- Go to the ‘Settings’ area of your Facebook page.
- Click ‘Messaging’ from the left column.
- Scroll down and click ‘Setup’ for the ‘Set up autoresponder’ option.
- Click the ‘Away Message’ option from the list and then click ‘Edit’.
- You can see the available options are Platform (where to place out-of-office messages), Time (set when you will be away) and Messages (Write out-of-office messages).
- Click ‘Save’ when you have completed all the settings for ‘Away Messages’.
These are some of the ways you can add value to your business using the Facebook messaging app.
Tips for using Facebook Messenger for business
Once your messenger is ready, you can make it work for your business by applying some of the tips given here.
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Use Messenger code
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Use Messenger link
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Use the send message button
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Provide customer service
You can use messenger codes that allow people to connect with your business. For that matter, you just need to scan a simple image. The Messenger code can be viewed as the profile picture of your business page, where you’ll see a circle with dashes and dots. You can find your messaging code from the messages tab on your page. Go to the bottom of your inbox and click the info icon.
After this you will be able to see your messenger code. You can download it as a graphic file to add to your website, share on social sites, add to your business cards, etc.
It’s another tool that will allow others to initiate a conversation with you through your page. If the messenger code takes up a lot of space, you can use it on your website, in your email signature, or wherever it is required. Your Messenger link is displayed in the format- m.me/ [username].
You can use the Send Call-to-Action button to a local Awareness Fad. This will encourage local customers to contact you and know more about you. Local awareness ads are one of several forms of Facebook advertising that you can use to create and launch at any time from your Facebook Business page. This way you can target people in your business area.
It holds an important part when you are running a business. When your customers will have a query, how will they reach out. You need a customer service that helps you reach out to your followers to help them answer your questions. Here are the different ways you can provide customer service through Facebook Messenger.
- Queries that require certain types of personal information must be answered personally. Customers will post queries, comments, and questions on your page for you to answer, but you need to analyze which questions can be answered publicly and which should be answered in private Facebook messages. This way people will know that you are not ignoring your customers.
- Providing customer service through messenger is a great way to deal with customer inquiries. This way, you can ensure quick communication by authorizing someone to monitor and respond to all messages during business hours. This will set you apart from other businesses who are really slow to respond to their customers.
- Another option for providing customer service is through chatbots. This allows you to automate everything from customer service to product information. There are currently more than 30,000 bots on Facebook Messenger.
Share your location
It makes it easy for people who want to conduct offline meetings with you whether they are colleagues or customers. Instead of making people ask where you can meet them, you have to share your location via messenger so they know where they can meet you.
To send the location via text message:
- Open a chat and click the three dots icon.
- Click ‘Location’ and pin to your desired location or enter the name of the location, press ‘Submit’.
Use Dropbox integration
To make interacting with colleagues much easier, you can attach a Dropbox file directly to the chat. You can attach videos and images as this will display them easily in chats making collaboration easier. People you’re collaborating with just tap ‘open’ to open the files in the Dropbox app. To attach a Dropbox file to a Messenger conversation, here are the steps:
- Install the Dropbox app and open any chat.
- Tap on the three-dot icon and select ‘Dropbox’.
- Choose your file and that’s all.
Messenger is a great Facebook marketing tool if used correctly. Also, there will be future improvements from Facebook side, so you need to pay attention to that. Keep learning how to use Messenger and its settings to get the most out of your business and take it to the next level.
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Categories: How to
Source: vothisaucamau.edu.vn
