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Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter – At Bud Light, Alissa Heinerscheid, 39 years old with birth date March 4, 1984, is the vice president of marketing. In addition, in the 40-year history of America’s most famous beer, she became the first woman to lead Bud Light. She is also the Vice President of Direct-to-Consumer Marketing at Anheuser-Busch InBev.
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Biography of Alissa Heinerscheid
| Name | Alissa Heinerscheid |
| Nickname | Alissa |
| Year old | 39 years old |
| Date of birth | March 4, 1984 |
| Job | Operating |
| Zodiac sign | Pisces |
| Religion | Christianity |
| Nationality | American |
| Place of birth | Santa Fe Ranch, California |
| Hometown | Don’t know |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid’s physical stats
| Height | 5 feet 7 inches |
| Weight | 60kg |
| Eye color | Don’t know |
| Hair color | Don’t know |
| Shoe Size | Don’t know |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid’s Educational Qualification
| School | Don’t know |
| College or university? | Wharton School |
| Education level | MBA Degree |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid’s family
| Dad | Douglas Bruce Gordon |
| Mom | Lisa Long Gordon |
| Siblings | Don’t know |
| Children | Boy: Don’t know Girl: Don’t know |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Marital status of Alissa Heinerscheid
| Marital status | Married |
| Spouse’s name | Henry Charles Heinerscheid |
| Wedding day | 6 months 2011 |
| job | Don’t know |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid’s Collections & Net Worth
| Net worth in dollars | 2 million USD |
| Wage | Don’t know |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Alissa Heinerscheid’s social media account
| Click here | |
| Click here | |
| Click here | |
| YouTube | Click here |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Childhood, Salary, Husband, Twitter
Less information about Alissa Heinerscheid
With the VP of marketing, Alissa Gordon Heinerscheid, popping up in the headlines, Bud Light remains a big issue online. On the Make Yourself At Home podcast, she recently revealed that the brand’s goal is now to encourage inclusion rather than attract “friends”. Netizens have shown a deep interest in her persona and criticized her brand vision since the interview went public.
Bud Light’s collaboration with transgender influencer Dylan Mulvaney has made it the subject of everyone’s obsession. The company’s attempt to “wake up” and partner with the internet celebrity has angered regular beer drinkers. According to critics, the organization doesn’t seem to know its primary demographic.
The brand backlash seems to have been addressed by Alissa Gordon in a recent episode of Make Yourself At Home. She stated that they wanted to be seen as a full-blown brand rather than one associated with “funny and offbeat humour”. Gordon commented:
“I was given a very specific assignment. It seems this highly iconic brand needs to grow and be elevated. It implies inclusiveness… creating a truly holistic marketing that feels lighter, brighter and different. Both men and women find it attractive. And isn’t representation the core of evolution? We were hungover. It was important for us to have a different strategy because Bud Light has a reputation for being a brand of crude humor.
Alissa Gordon holds a Master of Business Administration and graduated from the Wharton School. As “the first woman to lead the biggest beer brand in the industry,” she proudly declares her achievement. She also holds a Master of Arts from Harvard University in English Language and Literature/Letter.
Before becoming vice president at Anheuser-Busch, Gordon began his marketing career at Tapestry Networks. She left the business five years later to work as the Associate Brand Manager of Listerine.
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Categories: Biography
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